Top-selling Product Categories that Customers Buy on Lazada

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Publishers, including Influencers and KOLs, actively promote their recommended products to their followers based on the popular products that they buy on Lazada.

Not only will it drive traffic and engagement with their content, but their followers will also be persuaded to click on their affiliate links to purchase products on Lazada, leading to earning commissions from successful sales.

Join as a Lazada Affiliate Partner

As Lazada Affiliate Partners, they could earn up to 13% sales commissions from Web and App. At certain times, these Affiliate Partners get upsized commissions from selected brands. Based on how their marketing strategy, content, and niche, they can earn between RM2,000 to RM10,000 monthly.

We break down what are the most converting categories that customers buy on Lazada, based on six counties (Malaysia, Indonesia, Philippines, Thailand, Singapore, and Vietnam), from January to October 2021.

Lazada Malaysia


In the Groceries category, customers mostly bought dried foods such as snacks, instant noodles, instant coffee, and biscuits to be added to their pantries.

Skincare products (such as facial wash, serum, moisturizer, and lip balm) were mostly bought at Watsons, Garnier, Nivea. Makeup items at L’Oreal, Etude House, and SACE Lady contributed to conversions in the Beauty category.

Publishers recommended specific drills, pipe valves, and foldable stools & ladders for DIY home projects. These products were sold at discounted prices.

Customers bought face masks and supplements while others bought air fryers, kettles, juice blenders, and multifunctional cookers for their kitchen. 

Lazada Indonesia


Publishers earned conversions from popular beauty products at Lazada brand stores (including L’Oreal, Unilever, and Maybelline).

Men purchased stylish casual, formal, and activewear clothing for various occasions.

Followers mostly bought good-quality USB chargers, wireless mouses, earphones, wireless earbuds, and gaming devices at affordable prices.

Discounted lighting & interior decor for homes, supplements, and face masks drove conversions from Lazada Indonesia.

Lazada Philippines


The most-converting items that their followers purchased in Beauty are facial masks, facial cleansers, moisturizing cream, and serum & essence.

Wireless earphones, mobile cables, and gaming keyboards are the most-converting items in Electronics Accessories.

Men’s casual wear contributed more conversions while most of the conversions from Health items are supplements and face masks.

Customers mostly bought cushions, floor mats, and floor tiles from the Lighting & Decor category for their homes.

Disposable face masks and instant slimming coffee contributed the most sales in the Health category.

Lazada Thailand


Publishers earned conversions from recommending facial masks, facial cleansing products, eyebrow pencils, eyeliners and foundations available in Beauty.

Toolboxes are the most purchased items for doing home improvement projects.

In Electronics Accessories, Publishers’ followers bought audio speakers & earphones, mobile phone holders, smartwatches, and USB memory sticks.

For Health, particular vitamins and supplements (including collagen and calcium) that fit the customers’ health needs were purchased. Also, they made orders for face masks to protect themselves from COVID-19.

Customers made purchases for breakfast cereals, snacks, and cleaning supplies in the Grocery category.

Lazada Singapore


Customers did their groceries at redmart which provides great accessibility and convenience as there are not many physical stores near their area. Food staples & cooking essentials, drinks, snacks, fruits & vegetables, meat & seafood, and dairy & chilled products are the most purchased items.

Facial masks, serums, eyebrow pencils, lip tints, and body washes were bought at brand stores, including Unilever, Estee Lauder, and YAOCOS.

USB cables & chargers and laptop stands are the most popular electronics accessories to purchase for work and home.

Customers bought cookware (such as frying pans, pots, microwave racks, and air fryers) and household supplies for their homes.

Lazada Vietnam


Followers clicked on Publishers’ links to buy Korean skincare products on Lazada Vietnam. They mostly bought eyebrow pencils, eyeliners and lip tints.

Snacks and breakfast goodies are the best-selling items in Groceries while fashionable dresses with amazing discounts are the popular clothing to buy in Women’s Shoes and Clothing.

Publishers earned conversions from earphones and USB chargers & cables, sold at KUULAA, KEBETIME, hoco, Essager, and SIÊU THỊ THỦ ĐÔ.


Since the pandemic hit in early March 2020, customers from six countries purchase items in Beauty, Electronic Accessories, Groceries, and Home & Living at Lazada compared to shopping at brick-and-mortar stores.

Based on these data, Publishers can identify which are the best-selling products from these categories and promote them to their followers, enabling them to drive conversions and sales at Advertisers’, including Lazada, e-commerce platforms.

Have an idea of what products to promote from Lazada? Log in to your dashboard and sign up as a Lazada Affiliate Partner at Involve.

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