Publisher & Advertiser – What’s The Difference?

Understand the role of Publishers and Advertisers within the Affiliate Marketing ecosystem.

Where Do You Fit In?

Merchants, e-Tailers, Advertisers, Affiliates, Publishers or Influencers – many terms that can be overwhelming for starters within the Affiliate Marketing world.
Read on to understand your role.

Where Do You Fit In?

Merchants, e-Tailers, Advertisers, Affiliates, Publishers or Influencers – many terms that can be overwhelming for starters within the Affiliate Marketing world.
Read on to understand your role.

Publisher

You have visitors & followers. Want to monetise your traffic.

  • Publishers are also known as Affiliates or Affiliate Marketers.
  • Typically own a website or a social media account (Influencer).
  • Usually pick Advertisers that tally with the interest of their audience.
  • Earn money by promoting advertising brands/merchants via Affiliate links.
  • Receive a commission for every new lead, customer or order (conversion).

Publisher

You have visitors & followers. Want to monetise your traffic.

  • Publishers are also known as Affiliates or Affiliate Marketers.
  • Typically own a website or a social media account (Influencer).
  • Usually pick Advertisers that tally with the interest of their audience.
  • Earn money by promoting advertising brands/merchants via Affiliate links.
  • Receive a commission for every new lead, customer or order (conversion).

Advertiser

You sell products online. Want to increase your sales.

  • Advertisers are also known as merchants or e-tailers.
  • Typically run an online shop or a store on a marketplace.
  • Run an Affiliate program or offer on an AM network such as Involve Asia.
  • Set mechanics such as payment terms & commission structure.
  • Pay commission for every new lead, customer or order (conversion).

Advertiser

You sell products online. Want to increase your sales.

  • Advertisers are also known as merchants or e-tailers.
  • Typically run an online shop or a store on a marketplace.
  • Run an Affiliate program or offer on an AM network such as Involve Asia.
  • Set mechanics such as payment terms & commission structure.
  • Pay commission for every new lead, customer or order (conversion).

Who Am I Now?

Partner With The World’s Best Brands
50,000+

Publishers

Sign Up As Publisher
Let Top Publishers Promote Your Brand
2,000+

Advertisers

Sign Up As Advertiser
Partner With The World’s Best Brands
50,000+

Publishers

Sign Up As Publisher
Let Top Publishers Promote Your Brand
2,000+

Advertisers

Sign Up As Advertiser