Affiliate Marketing Glossary
Browse glossary terms from A–Z
Explore affiliate marketing terminology, tracking concepts, commission models, publisher jargon, and performance marketing definitions.
A–C
- Account Suspension
- Advertiser
- Affiliate Account Manager
- Affiliate Campaigns
- Affiliate Dashboard
- Affiliate Disclosure Statement
- Affiliate Earnings
- Affiliate Fraud
- Affiliate ID
- Affiliate Link
- Affiliate Network
- Affiliate Offer
- Affiliate Platform
- Affiliate Program
- Affiliate Storefront
- Allowed Traffic Sources
- API (Application Programming Interface)
- App Install Tracking
- App Publisher
- Application Status
- Attribution Type
- Attribution Window
- Audience Country
- Average Order Value (AOV)
- Base Payout
- Blogger
- Bonus Commission
- Bonus Payout
- Brand Bidding
- Brand Safety
- Call-to-Action (CTA)
- Capping Type
- Cart Abandonment
- Cashback Publisher
- Chargeback
- Click Fraud
- Click ID
- Click-Jacking
- Click Origin Country
- Click-Through Rate (CTR)
- Click to Conversion Time
- Clicks
- Commission
- Commission Capping
- Commission Model
- Commission Rate
- Commission Structure
- Commission Tier
- Commission Xtra
- Commissionable Country
- Commissionable Product
- Comparison Publisher
- Compliance
- Content Creator
C–N
- Content Publisher
- Conversion Creation
- Conversion Flow
- Conversion Level
- Conversion Rate (CVR)
- Cookie Period
- Cookie Stuffing
- Cost Per Action (CPA)
- Cost Per Install (CPI)
- Cost Per Lead (CPL)
- Cost Per Sale (CPS)
- Cost Per Unique Click (CPUC)
- Coupon/Deals Publisher
- Cross-Device Tracking
- Current Earnings
- Deal Aggregator
- Deeplink
- Deeplink Generator
- Deeplink History
- Deduplication
- Deeplinkable
- Device Type
- Direct Order
- Early Withdrawal
- Earnings Per Click (EPC)
- Earnings Per Conversion
- Email Marketing
- Email Publisher
- Estimated Earnings
- Existing Customer Offer
- Expected User Journey
- Express Withdrawal
- Geo-Targeting
- Gross Merchandise Value (GMV)
- Hybrid Commission Model
- Impression
- Indirect Order
- Influencer
- Instant Apply
- Interstitial
- Involve App
- KOL (Key Opinion Leader)
- Landing Page
- Last-Click Attribution
- Lead Magnet
- Lifetime Commission
- Link Cloaking
- Link Title
- Loyalty Publisher
- Manual Approval
- Manual Commission Tracking
- Marketplace
- Merchant
- Minimum Withdrawal Amount
- Missing Conversions
- Mobile Deep Linking
- Negative Keyword
O–W
- Offer Currency
- Offer Name
- Offer Page
- Offer Region
- One-Time Commission
- Onboarding
- Order ID
- Organic Search Traffic
- Paid Search Traffic
- Partner Marketing
- Payout Currency
- Performance Marketing
- Pixel Tracking
- Postback URL
- PPC Publisher
- Price Comparison Publisher
- Product Catalog
- Prohibited Promotion Methods
- Promo Code
- Promotion Method
- Property
- Publisher
- Publisher Vetting
- Real-Time Commission Tracking
- Recommended Keyword
- Recurring Commission
- Referral Marketing
- Referral Program
- Region Lock
- Reporting Currency
- Restricted Traffic Sources
- Return on Ad Spend (ROAS)
- Scoring Information
- SDK (Software Development Kit)
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- Server-to-Server (S2S) Tracking
- Social Media
- Sponsored Content
- Sub-Affiliate
- Sub-ID / Sub Tracking
- Terms & Conditions (T&Cs)
- Tiered Commission Structure
- Total Sales
- Track Type
- Tracking Cookie
- Tracking Link
- Upsize Commission
- User-Generated Content (UGC)
- UTM Parameters
- Validation
- Validation Term
- Webhook
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